Friday, February 23- India (Other)

Friday, February 23

India coffee exporters are now concentrating on the specialty market for growth in sales. Italy serves as large competition for India's regular coffee sales, and India relies on the export of coffee for the economy, as they are ranked 7th globally, providing 4% of the world's coffee production. It is said that people are now recognizing the Japanese market, as they provide special quality coffee. India has changed their way of thinking, they will not sell regular products at a lesser price and sell more, they will concentrate on a less amount, but a specialty kind, and rise the price. This can be intelligent economically, the exporters just have to keep their eye on the economies of the countries that are buying from them, because they will only buy specialty coffee for a higher price if they have the money. This is a great example of how countries are effected by the economies of others. They have to adjust to the economy of the entire world as a whole, and base their products and prices off of that.

http://www.hindu.com/thehindu/holnus/006200702200314.htm