Friday, January 26- India (Other)

Friday, January 26, 2007

On Tuesday, January 23, 2007, The Hindu's Business Page featured an article titled "Berggruen to Launch Chain of Budget Hotels." An Indian corporate office, Berggruen Holdings, Inc., will be in charge and build thirty eight hotels within the next five years, the first with its completion date set for June of 2008. It will be called "Keys," and it is described to be "a chain of category defining boutique gotels in India, providing a stylish, cheerful and cutting edge experience..."
As an interior design major, I would be curious to see what these hotels may look like. Most hotels (as I think of them in typical American, commercial design at low expense with bulk-purchased material), especially on a budget, do not turn out "stylish" in the least. I would be very curious to see what these stylish, budget hotels look like and how comfortable they may be. Berggruen Holdings, Inc. has an equity capital of $100 million. Rooms will cost between Rs. 1,400 and Rs. 2,200, which is between $31 and $50. This is quite inexpensive, even for India I believe which has an overall well balanced economy.
I may have my chance to see what one of these hotels will look like, as the company plans to expand this chain of Key's across the world. As we speak, they are "looking at marketing tie-upd with airlines, travel agents and even retail outlets." Perhaps the Holiday Inn will have a new competitor with a new, stylish, appealing look.

http://www.hindu.com/2007/01/23/stories/2007012301601800.htm